TY  - BOOK
AU  - Krishna Macharyul,C.S.G, Ramakrishnan, Lalitha
AU  - x
TI  - Rural marketing: Text and cases
SN  - 8178085768
U1  - 658.8/K89r 
PY  - 2003///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
KW  - Management
N1  - x
ER  -