Belch, George E  Belch, Michael A <br/><br/>
Advertising and promotion :  An integrated marketing communications perspective 

 - 6th 
 - New Delhi  Tata Mcgraw-Hill  2004 
 - xxvi, 779 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0072536764 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Marketing 
<br/><br/><label>Dewey Class. No.: </label>659.1/B427a