TY  - BOOK
AU  - Belch,George E, Belch, Michael A
AU  - x
TI  - Advertising and promotion: An integrated marketing communications perspective
SN  - 0072536764
U1  - 659.1/B427a 
PY  - 2004///
CY  - New Delhi
PB  - Tata Mcgraw-Hill
KW  - Advertising
KW  - Marketing
N1  - Includes
ER  -