Wells,William.  Burnett,John <br/><br/>
Advertising.  Principles and practice 

 - 6th ed. 
 - Delhi  Pearson Education  2003 
 - xix,599 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>8129700638 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising. Management. 
<br/><br/><label>Dewey Class. No.: </label>659.1/W453a