TY  - BOOK
AU  - Wells,William, Burnett,John
AU  - Moriarty,sandra
TI  - Advertising: Principles and practice
SN  - 8129700638
U1  - 659.1/W453a 
PY  - 2003///
CY  - Delhi
PB  - Pearson Education
KW  - Advertising
KW  - Management
N1  - Includes
ER  -