TY  - BOOK
AU  - Hawkins,Del I., Best, Roger J., Coney, Kenneth A.
AU  - x
TI  - Consumer behabior: Building marketing strategy
SN  - 0072536861
U1  - 658.8342/H393c 
PY  - 2004///
CY  - New Delhi
PB  - Tata-McGraw-Hill
KW  - Consumer behavior
KW  - Marketing
N1  - Includes
ER  -