TY  - BOOK
AU  - keegan,Warren J., x
AU  - x
TI  - Global marketing management: x
SN  - 8120320662
U1  - 658.8/K26g 
PY  - 2003///
CY  - New Delhi
PB  - Prentice Hals of India, Pearson Education
KW  - Marketing
KW  - Management
N1  - Includes
ER  -