TY  - BOOK
AU  - Bowersox,Donald J., Cooper, M.Bixby
AU  - x
TI  - Stratigie marketing channel management: x
SN  - 0070586691
U1  - 658.86/B786s 
PY  - 2004///
CY  - New Delhi
PB  - Tata Mcgraw-Hill
KW  - Management
KW  - Marketing
N1  - x
ER  -