TY  - BOOK
AU  - Batra,Rajeev, Myers,John G./Aaker,David A.
AU  - x
TI  - Advertising Management: x
SN  - x
U1  - 659.1/B334a 
PY  - 1996///
CY  - Delhi
PB  - Pearson education.
KW  - Advertising
KW  - Management
N1  - Includes
ER  -