Lovelock, Christopher  Wirtz, Jochen <br/><br/>
Services marketing  People, teehnology, strategy 

 - 5 
 - Delhi  Pearson education  2004 
 - xv, 652 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>8129704536 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/L894s