TY  - BOOK
AU  - Lovelock,Christopher, Wirtz, Jochen
AU  - x
TI  - Services marketing: People, teehnology, strategy
SN  - 8129704536
U1  - 658.8/L894s 
PY  - 2004///
CY  - Delhi
PB  - Pearson education
KW  - Marketing
N1  - Includes
ER  -