Keller,Kevin Lane.  x <br/><br/>
Strategic Brand Management.  Building,Measuring brand equity. 

 - 2nd ed. 
 - New delhi.  Pearson Education.  2004 
 - xiii,788 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>8129720541 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management. Management. 
<br/><br/><label>Dewey Class. No.: </label>658.827/K29s