TY  - BOOK
AU  - Keller,Kevin Lane, x
AU  - x
TI  - Strategic Brand Management: Building,Measuring brand equity
SN  - 8129720541
U1  - 658.827/K29s 
PY  - 2004///
CY  - New delhi.
PB  - Pearson Education.
KW  - Management
N1  - Includes
ER  -