TY  - BOOK
AU  - Aaker,Davida, x
AU  - x
TI  - Strategic Market Management: x
SN  - 9971512939
U1  - 658.8/A111s 
PY  - 2000///
CY  - New York
PB  - Wiley
KW  - Marketing
KW  - Management
N1  - Includes
ER  -