Marconi, Joe  x <br/><br/>
The brand marketing book :  Creating, Managing and extending the value of your brand 

 - x 
 - Lincolnw  NTC business-books  2000 
 - xv, 247 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0844222577 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.827/M321b