TY  - BOOK
AU  - Marconi,Joe, x
AU  - x
TI  - The brand marketing book: Creating, Managing and extending the value of your brand
SN  - 0844222577
U1  - 658.827/M321b 
PY  - 2000///
CY  - Lincolnw
PB  - NTC business-books
KW  - Brand name products-Marketing
KW  - Marketing
N1  - Includes
ER  -