Warner, Charles  Buchman, Joseph <br/><br/>
Media Selling :  Broadcast,cable,print and interactive 

 - 3rd ed 
 - Delhi  Surjeet pub.  2004 
 - xiv,598 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media Mass media 
<br/><br/><label>Dewey Class. No.: </label>302.23/W279m