TY  - BOOK
AU  - Warner,Charles, Buchman, Joseph
AU  - x
TI  - Media Selling: Broadcast,cable,print and interactive
SN  - x
U1  - 302.23/W279m 
PY  - 2004///
CY  - Delhi
PB  - Surjeet pub.
KW  - Mass media
N1  - Includes
ER  -