TY  - BOOK
AU  - Prahalad,C.K., x
AU  - x
TI  - The fortune at  the bottom of the pyramid: x
SN  - 8129707128
U1  - 305.569/P835f 
PY  - 2005///
CY  - Delhi
PB  - Pearson Education
KW  - Poverty-Striken persons
KW  - Poverty
N1  - Includes
ER  -