TY  - BOOK
AU  - Kumar,S.Ramesh, x
AU  - x
TI  - Marketing and Branding: the Indian Scenario
SN  - 8131700976
U1  - 658.8/K95m 
PY  - 2007///
CY  - Delhi
PB  - Pearson Education
KW  - Marketing
N1  - Includes
ER  -