Duncan, Tom  x <br/><br/>
Principles of advertising and IMC  x 

 - 2 ed 
 - New Delhi  Tata McGraw-Hill  2005 
 - xxii, 733 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0070601593 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising Advertising 
<br/><br/><label>Dewey Class. No.: </label>659.1/D911p