TY  - BOOK
AU  - Duncan,Tom, x
AU  - x
TI  - Principles of advertising and IMC: x
SN  - 0070601593
U1  - 659.1/D911p 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill
KW  - Advertising
N1  - Includes
ER  -