TY  - BOOK
AU  - Zeithaml,Valarie A., Bitner, Mary Jo
AU  - x
TI  - Services Marketing: Integrationg customer focus across the firm
SN  - 0070530424
U1  - 658.8/Z48s 
PY  - 2003///
CY  - New Delhi
PB  - McGraw - Hill
KW  - Marketing
N1  - x
ER  -