Smith, P.R.  Taylor, Jonathan <br/><br/>
Marketing communications :  An integrated approach 

 - 4th 
 - London  Kogan page  2005 
 - xvi,696 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>8175542888 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.802/S656m