TY  - BOOK
AU  - Smith,P.R., Taylor, Jonathan
AU  - x
TI  - Marketing communications: An integrated approach
SN  - 8175542888
U1  - 658.802/S656m 
PY  - 2005///
CY  - London
PB  - Kogan page
KW  - Marketing
N1  - Includes
ER  -