Parry, Mark E  x <br/><br/>
Strategic Marketing management :  a means-end approach 

 - x 
 - New Delhi  Tata McGraw Hill  2002 
 - ix,275 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0070486883 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Managemment Management 
<br/><br/><label>Dewey Class. No.: </label>658.8/P264s