TY  - BOOK
AU  - Parry,Mark E, x
AU  - x
TI  - Strategic Marketing management: a means-end approach
SN  - 0070486883
U1  - 658.8/P264s 
PY  - 2002///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Marketing-Managemment
KW  - Management
N1  - Includes
ER  -