Perreault, William D  McCarthy, E. Jerome <br/><br/>
Basic marketing :  A global-managerial approach 

 - 14th 
 - New Delhi  Tata Mc Graw Hill  2002 
 - xxxii, 843 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>0072409479 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management 
<br/><br/><label>Dewey Class. No.: </label>658.8/P455b