TY  - BOOK
AU  - Perreault,William D, McCarthy, E. Jerome
AU  - x
TI  - Basic marketing: A global-managerial approach
SN  - 0072409479
U1  - 658.8/P455b 
PY  - 2002///
CY  - New Delhi
PB  - Tata Mc Graw Hill
KW  - Marketing
KW  - Management
N1  - Includes
ER  -