TY  - BOOK
AU  - Anderson,James C, x
AU  - x
TI  - Business Market management: Understanding, Creating, and delivering value
SN  - 8129704609
U1  - 658.802/A547b 
PY  - 2004///
CY  - Delhi
PB  - Pearson Prentice Hall
KW  - Marketing-Management
KW  - Management
N1  - Includes
ER  -