TY  - BOOK
AU  - Churchill,Gilbert A., Lacobucci, Dawn
AU  - x
TI  - Marketing research: Methodological foundations
SN  - 09812548718
U1  - 658.83/C563m 
PY  - 2002///
CY  - Chennai
PB  - Thomson
KW  - Marketing-Research
KW  - Marketing
N1  - Includes
ER  -