Zeithaml, Valarie A.  Bitner, Mary Jo <br/><br/>
Services Marketing  Integrationg customer focus across the firm 

 - 3 
 - New Delhi  McGraw - Hill  2003 
 - xx, 668 
<br/><br/>x 
<br/><br/><label>ISBN: </label>0070530424 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/Z48s