TY  - BOOK
AU  - Tungate,Mark, x
AU  - x
TI  - Media monoliths: how great media brands thrine and survive
SN  - 0749444037
U1  - 302.23/T9263 
PY  - 2005///
CY  - London
PB  - Kogon
KW  - Mass media
KW  - Massmedia Economic aspects
N1  - Includes
ER  -