TY  - BOOK
AU  - x, x
AU  - K.R,Jayasimha
TI  - Strategic Marketing: Concepts and cases
SN  - 888888178811308
U1  - 658.8/S898 
PY  - 2003///
CY  - Hydrabad
PB  - Icfai  Press
KW  - Marketing
N1  - x
ER  -