Malhotra, Naresh K.  x <br/><br/>
Marketing research :  An applied orientation 

 - 5th ed 
 - New Delhi  Prentice-Hall of India  2006 
 - xxx, 811 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>8120330447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.83/M249m