Batra, Rajeev  Mayers, John G/Aaker, David A <br/><br/>
Advertising management  x 

 - 5th ed. 
 - New Delhi  Prentic-Hall of India  2000 
 - x,754 
<br/><br/>Includes 
<br/><br/><label>ISBN: </label>8120312198 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Management Management 
<br/><br/><label>Dewey Class. No.: </label>659.1/B334a