TY  - BOOK
AU  - Batra,Rajeev, Mayers, John G/Aaker, David A
AU  - x
TI  - Advertising management: x
SN  - 8120312198
U1  - 659.1/B334a 
PY  - 2000///
CY  - New Delhi
PB  - Prentic-Hall of India
KW  - Advertising-Management
KW  - Management
N1  - Includes
ER  -