TY - BOOK AU - x, x AU - Scihilller,Robert D. TI - M.A.M.E. market and media evaluation: The AIA handbook of advertising to business, industry, Gogvernment and the prorfessions SN - x U1 - 659.1/ASM PY - 1969/// CY - Lond. PB - Macmillan KW - Advertising N1 - x ER -