TY  - BOOK
AU  - Converse,Paul D., Huegy, Harvey W.
AU  - x
TI  - Elements of marketing: x
SN  - x
U1  - 658.8/COE 
PY  - 1965///
CY  - Englewood Cliffs
PB  - Prentice - Hall
KW  - Marketing
N1  - x
ER  -