TY  - BOOK
AU  - Zikmund,William G., Mcleod, Raymond
AU  - x
TI  - Customer relationship management : : integrating marketing strategy and . . . 
SN  - 9812530541
U1  - 658.812/Z69c 
PY  - 2006///
CY  - Singapore 
PB  - John Willey and Sons 
KW  - Management
KW  - Marketing
ER  -