TY  - BOOK
AU  - Kotler,Philip, x
AU  - x
TI  - Marketing management ; : analysis planning and control 
SN  - x 
U1  - 658.8/KOM(3)  
PY  - 1976///
CY  - New Delhi 
PB  - Prentice-Hall 
KW  - Management
KW  - Marketing
N1  - Includes
ER  -