Levitt,  Theodore.  x <br/><br/>
Innovation  in  marketing  ,  New  perspectives  for  profit  and  growth 

 - x 
 - N.Y.,  McGraw-Hill  1962 
 - 253p 
<br/><br/>
<br/><br/><label>ISBN: </label>x       
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8/LEI