TY  - BOOK
AU  - Levitt,Theodore, x
AU  - x
TI  - Innovation  in  marketing  ,: New  perspectives  for  profit  and  growth
SN  - x      
U1  - 658.8/LEI 
PY  - 1962///
CY  - N.Y.
PB  - McGraw-Hill
KW  - Marketing
ER  -