Keller, Kevin Lane  x <br/><br/>
Strategic brand management:  building, measuring and brand equity. 

 - 3ed. 
 - New Delhi  Pearson education  2008 
 - 714 
<br/><br/>
<br/><br/><label>ISBN: </label>8131719770  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management Management 
<br/><br/><label>Dewey Class. No.: </label>658.827/K29s