TY  - BOOK
AU  - Tiwari,Sanjay, x
AU  - x
TI  - The (UN) common sense of advertising: getting the basis right
SN  - 0761997369 
U1  - 659.1/T551u 
PY  - 2003///
CY  - New Delhi
PB  - Response Books
KW  - Advertising
KW  - Marketing
ER  -