TY  - BOOK
AU  - Lovelock,Shristopher, Wirtz, Johen
AU  - x
TI  - Service marketing: People, technology, Strategy
SN  - 9788131725979
U1  - 658.8/L894s 
PY  - 2010///
CY  - Delhi
PB  - Pearson Education
KW  - Service marketing
KW  - Marketing
ER  -