Kung, Lucy  x <br/><br/>
Strategic Management in the media :  from theory to practice 

 - x 
 - London  Sage  2008 
 - VIII, 248 
<br/><br/>
<br/><br/><label>ISBN: </label>9781412903127 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass Media Mass media 
<br/><br/><label>Dewey Class. No.: </label>302.23/K95s