TY  - BOOK
AU  - Kung,Lucy, x
AU  - x
TI  - Strategic Management in the media: from theory to practice
SN  - 9781412903127
U1  - 302.23/K95s 
PY  - 2008///
CY  - London
PB  - Sage
KW  - Mass Media
KW  - Mass media
ER  -