Cravens , David W  Piercy ,Nigel F <br/><br/>
Strategic Marketing  x 

 - 8th ed 
 - Boston  MC Graw-Hill  2006 
 - xvii ,726 
<br/><br/>
<br/><br/><label>ISBN: </label>0071244328  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Mangement 
<br/><br/><label>Dewey Class. No.: </label>658.8/C898s