TY  - BOOK
AU  - Cravens ,David W, Piercy ,Nigel F
AU  - x
TI  - Strategic Marketing: x
SN  - 0071244328 
U1  - 658.8/C898s 
PY  - 2006///
CY  - Boston
PB  - MC Graw-Hill
KW  - Marketing
KW  - Mangement
ER  -